TrendsAsia is a network of senior-level China analysts, each of whom specializes in any one of the following areas: consumer trends, social/demographic trends, technology-impact, macroeconomics, manufacturing supply chain management, natural resource consumption, and energy- and environmental sustainability issues.
Each specialist has lived and worked in China at least eight years, has published widely on his specialty in international magazines and journals, been interviewed in international media channels, and has consulted to the senior management of multinational corporations.
TrendsAsia senior specialists do not work in isolation on client projects. Instead, they work together in teams to meet the strategic challenges China’s business environment presents to customers.
Specialists synthesize analysis on Political, Economic, Social, Technological, Legal and Demographic (PESTLED) issues, develop realistic business scenarios to determine threats and opportunities the future presents clients, and facilitate strategic planning sessions with executives to define realistic action plans.